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Pink lady allies with german wholesale markets
Germany
Tuesday 12 February 2008
The GFI association of German Wholesale Markets and Sopexa Deutschland, the APLE-run (Association Pink Lady® Europe) agency for communications and promotion, are working together to create a new marketing partnership.
From 5-14 February, around 50 Pink Lady promotions are being staged simultaneously at farmers’ markets in Berlin, Bremen, Düsseldorf, Duisburg, Frankfurt, Karlsruhe, Cologne, Mannheim and Munich.
“We are delighted to have found a central point of contact for the apple promotions with GFI”, says Julien Droubay, head of Sopexa Deutschland’s food division. “The farmers’ markets with their quality-conscious clientele afford a marketing environment with a strong focus on sensory appeal and expertise. This is just the right environment in which to win customers over with the outstanding quality and taste of Pink Lady® apples”.
The GFI is in charge of the overall planning and coordination of the initiatives. Detailed planning and the involvement of local marketing partners is up to the individual GFI wholesale markets in each of the nine cities.
From 5-14 February, around 50 Pink Lady promotions are being staged simultaneously at farmers’ markets in Berlin, Bremen, Düsseldorf, Duisburg, Frankfurt, Karlsruhe, Cologne, Mannheim and Munich.
“We are delighted to have found a central point of contact for the apple promotions with GFI”, says Julien Droubay, head of Sopexa Deutschland’s food division. “The farmers’ markets with their quality-conscious clientele afford a marketing environment with a strong focus on sensory appeal and expertise. This is just the right environment in which to win customers over with the outstanding quality and taste of Pink Lady® apples”.
The GFI is in charge of the overall planning and coordination of the initiatives. Detailed planning and the involvement of local marketing partners is up to the individual GFI wholesale markets in each of the nine cities.
