New technology eliminates customer confusion at the time of purchase

"RipeSense" is a new technological label that demonstrates to the consumer the ripeness of the produce, according to the colour of the label. This technology eliminates confusion which usually comes with occasional or seasonal fruit purchases. This "intelligent label" has been developed by ripesense a New Zealander company since 2004. Today this label works with pear. Different technologies are now developed and will arrive soon for avocado, mango and kiwifruit.