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Fruit Attraction 2026 welcomes over 128,000 visitors from 170 countries
Spain
Monday 26 October 2026
VU
The Madrid trade fair also recorded growth in exhibitor numbers and international participation.
Fruit Attraction 2026 welcomed 128,364 professionals from 170 countries, a 6% increase over the previous edition, according to organizers IFEMA MADRID and FEPEX.
The 18th edition attracted visitors from 18 additional markets compared with 2025. International attendees made up 45% of the total, with strong representation from Italy, France, the Netherlands, Portugal, the United Kingdom and Germany, as well as Chile, Peru, South Africa and Brazil.
The exhibition featured 2,588 companies from 79 countries across 162,000 square meters. The number of exhibitors rose by 4%, while international participation increased by 23%.
Business and industry events
Trade activities included the International Buyers Programme, which brought 600 buyers, importers, wholesalers and retail purchasing managers from 62 countries to Madrid. China and the United Arab Emirates were selected as guest importing countries.
The event also offered 107 conferences and technical sessions, attended by more than 3,337 participants. The programme included 221 speakers discussing innovation, sustainability, logistics and fresh produce technology.
Ahead of the exhibition, the Avocado Congress gathered 645 attendees, while the Potato Symposium welcomed 273 professionals. Potato was also the featured product of the 2026 edition.
Innovation and exhibitor awards
Several companies received recognition during the event. The Innovation Hub Awards went to Unica for Fresh Produce, Polyfly for F&V Industry and Aimplas for Sustainability and Commitment Initiatives. The Best Stand Awards recognized Veganic for sustainability, Cultivar for design and Cuna de Platero for originality.
Economic impact and next edition
Fruit Attraction also collected 55,275 kilograms of fruit and vegetables for the Madrid Food Bank, 3.5% more than in 2025.
The event generated an estimated €419 million for Madrid's economy, up 3% year-on-year, and supported 3,106 jobs in the region. The next edition of Fruit Attraction will take place from October 5 to 7, 2027, at IFEMA MADRID.
Planning to exhibit at Fruit Attraction 2027? Send your inquiry to explore promotional opportunities.
