Aldi UK expands loose range to reduce plactic and waste
PE | ALDI UK
With this new trial Aldi UK hopes to reduce around 445 tons of packaging each year.
The discount supermarket is now offering even more fruit and vegetables without plastic packaging as part of its ongoing sustainability efforts. The trial will see selected stores in the North East offering an extended variety of loose produce, including popular items such as carrots, parsnips, and sweet potatoes. The aim is to determine customer response and evaluate how such measures could be expanded across the country. If rolled out nationwide, Aldi believe the initiative could see the removal of around 445 tonnes of packaging each year.
To reduce unnecessary packaging
Luke Emery, sustainability director at Aldi UK, said: “We are constantly looking for new ways to reduce unnecessary packaging and this trial is another example of the significant steps we’re taking in this area. “By trialling these packaging-free produce lines, we hope this encourages customers to make more environmentally friendly choices when shopping in store. By helping shoppers to buy only what they need, we’re not just reducing packaging, but helping to cut food waste too.”
Letting conscious consumers to buy just what they need
Catherine David, director of behaviour change and business programmes at WRAP (Wasted Resources Action Program), added: “WRAP’s ambition is for 50% of uncut fruit and veg to be sold loose by the end of 2030, so It’s fantastic to see Aldi selling more loose produce. “A household of four throws away on average £1,000 of food each year, costing the planet’s precious resources, and people’s pockets. By selling more items loose, people will be able to buy only what they need, save money and cut the use of single use packaging - a real win-win-win.” If successful, this trial could pave the way for further reductions in plastic packaging across Aldi stores nationwide, contributing towards a more eco-conscious shopping experience for consumers.