Chilean Fruits appear in Times Square, NYC

Chile

Wednesday 28 March 2018

FRUITS FROM CHILE in Times Square. This crossroads is emblematic of the city and attracts more than 50 million visitors a year.

Chilean Fruits Show in Times Square, NYC to raise awareness of the FRUITS FROM CHILE brand among North American consumers, ASOEX the exporters' association and PROCHILE have invested in a giant advertising space on Times Square, a major urban crossroads in New York City.

Passers-by and tourists come by millions to Times Square. It is one of the most important centers to educate consumers about the availability of Chilean products and their various uses.

The giant screen is installed on Broadway 1500, just around the corner of 43rd Street. The campaign consists of 2 videos, one on table grapes and the other on all the fruits of Chile. Fast culinary recipe, brand logo, and invitation to follow activities on social networks.

North America is the main destination for Chilean fruits, especially blueberries, table grapes, stone fruits and citrus fruits. For the 2016-17 season Chile according to ASOEX data has exported more than 2.6 million tons of fresh fruit worldwide, of which 35.4% in the North American market (United States and Canada).

source :asoex cl