UK consumers loyal to organic products to reach 11 million by 2007

The number of loyal users of organic products in the UK is set to grow from 2.4 million in 2002 to 11.4 million in 2007. Organic meat is set to have the largest gains and the market is predicted to more than double, from GBP152 million in 2002 to GBP351 million in 2007. Organic ready meals are forecast to grow at a compound annual growth rate of almost 17% over the same period. Consumer demand for better tasting and higher quality food and drinks has also lead to steady growth in the UK fresh foods market, which will grow to exceed GBP25 billion between 2002 and 2007.