Mexico's berry market at a critical point

The berry market in Mexico faces challenges in 2025 due to rising costs, exchange rate volatility and climate problems. According to Juan José Flores García, director of Aneberries, production and exports will decline after two years complicated by labor shortages and economic fluctuations.

In 2024, berry exports totaled 529,000 tons, a drop of 2.22% compared to 541,000 tons in 2023. The value of these exports was US$3,937 million, but a lower figure is expected this year. Berry production in 2024 reached 800,000 tons, down 27.3% from 1.1 million in 2023.

The main export destinations are the United States and Canada, which account for 95% of sales. Europe and Asia account for the remaining 5%, with the Netherlands, the United Kingdom, and Japan as key destinations.

The strength of the peso against the dollar in the first half of 2024 partially helped, but the depreciation in the second half could offset the value of exports. Flores García noted that producers with more formal and stable processes are better able to meet these challenges.

The sector is going through a critical point that will define its sustainability in the coming years.

source: eleconomista.com.mx, agraria.pe

photo: ecomercioagrario.com