Tesco Polska accommodate the downturn

There is a brave and customer-focussed feel to Tesco Polska’s plan to compete with hard discounters which is hard not to admire and respect. Respect because the chain is showing a fearless and honest approach to surviving the recession; admire because of the consideration towards customers - proving that consumer loyalty works both ways.

 

The chain is to compete with the discounted prices of Lidl and Biendronka, as well as take over some clients from Bomi and Alma.Commneting on the move, President of Tesco Polska Ryszard Tomaszewski said “According to market research, the highest share of turnover from supermarkets and hypermarkets is taken from discount stores.

 

As a result we have decided to put on sale, as of this month, 700 ‘first need’ products at discount prices under forty newly created brands by Tesco”.

 

Tomaszewski stresses that Tesco Polska is not to become a discount store, but to operate in a way the provides consumers with sympathetic selling during the downturn.

 

“We also plan to change the brand and product offer in some of our supermarkets. According to research, in some places, there is demand for a store with a better offer than the one offered by a classic Tesco. In these locations we shall open Savia stores”.