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Blue Whale structures its range of plums to consumer needs
France
Wednesday 18 July 2012
MD | Blue Whale Sas
Blue Whale offers twenty varieties of plums and structures its range to better meet consumer needs.
Tasty, colorful and grown in the valley of the Garonne in south-eastern France, Blue Whale plums are available from July to November.
Blue Whale structures and innovates its range with different prices to cater to consumer needs:
- "eco" range: in bulk and tray, suitable for family consumption,
- "core market" range: attractive offer with a coupon of 0.20€ immediately credited to
two references: Duo for plums (8 trays of two varieties) and "fruity Break" (5 trays of plums)
- "premium" range: bulk or tray of four large fruit - Red Label.
Many events and tastings will take place in stores to encourage consumers to discover the different varieties.
- "premium" range: bulk or tray of four large fruit - Red Label.
Many events and tastings will take place in stores to encourage consumers to discover the different varieties.
source : blue whale
