SuperValu creates specialty produce distribution company

US giant SuperValu has announced that it has formed a specialty produce distribution company, W. Newell & Co. The new company is designed to meet the growing demands of retailers for higher quality, wider variety and faster delivery of produce. W. Newell & Co. will be a specialty distribution company dedicated exclusively to fresh produce and will be operated separately from SUPERVALU's full-line general distribution business. The company's national headquarters will be based at a state-of-the- art regional produce center currently under construction in near Chicago.