Besana: dry fruits specialist, strengthens its presence in China

Besana is a family business established in 1921. Today Besana, whose headquarter has always been in San Gennaro Vesuviano (near Naples), operates in five continents, importing raw materials from 30 countries and processing annually 42,000 tons of dried fruit, dried fruit and seeds. The Group is one of the founding members of AlmaverdeBio, the first organic brand in Italy. In 2017, Besana's turnover reached 190 million euros, up 15% on previous years.

Besana just came back from Mac Fruit Attraction China, where four new products specially developed for the Chinese market were presented. These are four premium references for large retailers, which will occupy a niche segment in this strategic market. The company was also present this year at SIAL China 2018 and FHC Shanghai.

"I am returning from the Shanghai fair with great satisfaction - says Renato De Goyzueta, Export manager - the appointment is of great importance to us, since China is growing and will increasingly be one of our reference markets for the next years.

As one of the leading companies in the world for nuts and dried fruit, Besana also presented an innovative model of agricultural development. The aim is to improve the cultivation of walnuts, hazelnuts and almonds, creating a supply chain project with the producers of Central Asia and Central Europe.

This ambitious project, involving an investment of 2 million Euros, was launched 3 years ago and has very important social consequences, such as the growth of underdeveloped areas and the spread of modern agricultural technologies among local populations.  Besana supports farmers and offers the necessary know-how and assistance at all stages: from the selection of trees & soils, to irrigation methods, mechanization and marketing of the product.

"A unique supply chain project that connects East and West - concludes Pino Calcagni, President of the Besana Group

Contact:

Mr. Renato de Goyzueta, Export and Marketing Manager

Tel: +39 (081) 865 9317

Email: renato.degoyzueta@besanagroup.com

www.besanaword.com