Carrefour continues its strategy

After Carrefour City in urban area, Carrefour Contact in rural area and Carrefour Montagne in mountain resort stations, Carrefour launches 2 new stores.

Carrefour continues its diversification strategy with the launch of two new convenience stores: Carrefour Express & Carrefour City Café.

 
Carrefour Express: urban and rural areas, with an area of 150 m2 and 3,500 references. Stores will be open from 8:00 am to 10:00 p.m.

 
Carrefour City Cafe: Catering and takeaway, 700 references of "ready to eat", the outlets from 100 to 150 m2 will be open 7 days a week.

 
At the end of 2010 Carrefour France has 420 stores:

-  206 Carrefour City
-  205 Carrefour Contact
-  7 Carrefour Montagne
-  1 Carrefour Express
-  1 Carrefour City Cafe

The objective is to reach 800 points of sale at the end of 2011.
 

source : les echos de la franchise, emarketing,