Asaja-Murcia requires a quality brand for the Spanish lemon

For a better "impact" on the international markets.

The organization Asaja-Murcia demand a quality brand for the Spanish lemon. This label would allow the Spanish product to be differentiated and to be better positioned on the market .

Asaja-Murcia pleads that this quality brand is based in the city of Murcia. It would serve as a framework for developing the promotion and the communication. This valorization would allow a better market position compared to products from third countries, especially in Eastern Europe and Russia.

source : murcia com