LYLM 2017 with the theme "Markets for the new generation"

 

 

 

Launched in 2014, the event saw a fantastic growth, LYLM 2016 saw the participation of 2,500 markets in 16 countries. Participation is expected to be even more important this year. The theme of LYLM 2017 will be "Markets for the new generation".

 

 

 

The campaign wants to focus on youth not only to attract young customers, but also young traders. It focuses primarily on social media to encourage consumers to actively talk about their local market. The merchants are also invited to exchange on social networks, to offer special offers, fun activities (cooking workshops, entertainment ...) and all other animations to create a friendly atmosphere.