South Africa plans to increase its market share in China

Chinese media quoted Mecia Petersen, Director of Market Development and Communications at SATI (South African Table Grape Industry) .

 

According to Mecia Petersen, the South African table grape industry has always been committed to developing and increasing its offer for the Chinese market. SATI has promoted its grapes in China with several events at wholesale markets and retail outlets, as well as various promotions in several Chinese cities.

 

Understanding the requirements and preferences of Chinese consumers enables South Africa to maximize its offer in this market.

 

In 2022, South African grape exports to China, both fresh and dried, amounted to 13.34 million USD. For this new season, Mecia Petersen expects an increase in market share in China.