Global fruit trader SALIX prepares to broaden its products and markets

  Salix is a US company specialising in the trade of fresh fruit that benefits from years of experience. The firm manages a portfolio of 27 products, with a focus on apples, pears, grapes, citrus, kiwifruit, bananas and avocados and works within a network of over 120 loyal producers in 18 countries, and serves 200 clients in 57 countries.

  Company shared the expansion plans for new world markets. The goal is to reinforce the rapid growth that the company has experienced in recent years, and to strengthen its supply strategy for high-quality fresh produce.

  Alejandro Moralejo as next CEO (appointed 23 of January 2018) comments: «Salix has established a very solid presence for itself in the Middle East and Asia, as well as in Canada. This year the company has ambitious objectives. First of all, we wish to launch sales to the European market so that it becomes our third commercial destination.

  We also plan to develop our Spanish sourcing programme with a view to delivering our customers year-round supplies of fresh fruit. We also wish to incorporate into our programme larger volumes of citrus in particular, so that it becomes our second flagship product».

  As in previous years, Salix will participate with its own stand at Fruit Logistica

 Salix founder, Juan Gonzalez Pita, comments: “Salix has always invested hugely in new technologies and information networks in order to maintain constant and efficient lines of communication with all of our contacts. We also value the opportunities that events like these bring for face-to-face networking.”

The company will exhibit in Hall 25 on Stand B-07

For contact:

Mr. Juan Gonzalez Pita

Sales Director

juan@salixfruits.com

www.salixfruits.com