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Viva Fresh, the regional event gaining momentum
United States
Tuesday 30 April 2019
FJ
The event spreads over 3 days with a golf tournament on day 1, overnight tours, lectures and an exhibition hall on the last day.
New success for the 2019 edition of the VIVA FRESH event, organized by Texas International Produce Association (TIPA) with the goal of highlighting the Lower Rio Grande Valley region as a commercial corridor and production area. VIVA FRESH has become one of the most important events in the sector.
VIVA FRESH started in 2015 as a small regional show to highlight the Lower Rio Grande Valley region as a commercial corridor and production area. In just a few years VIVA FRESH has become one of the most important events in the sector, recording considerable increases in the number of visitors (up 140%).
The event highlights the quality, variety and availability of fresh produce from Texas and Mexico. In a format on a human scale and in a relaxed atmosphere.
Visitors consist of resellers, supermarket managers, buyers, brokers, operators and distributors who come to discover the products and services offered by the exhibitors, which include producers and shippers, packers and suppliers from the region.
