Spanish consumer spending shows positive trends across the board

According to Mercedes Sanchez of Circana, fresh food products account for 32% of Spanish FMCG spending, with a total value of €34.7 billion. Other food products account for 40% of FMCG purchases in Spain, a market valued at €109.698 billion. Freshness remains at the heart of fruit and vegetable consumption. Eight out of every ten euros spent go toward fresh, unprocessed products, 7.6% toward ready-to-eat and pre-prepared items, 6.8% toward canned goods, and 5.2% toward frozen products. Fruits and vegetables account for 9% of FMCG products.

11.2% increase in fruit purchases, 5.7% increase in vegetables

Fruits and vegetables exhibit somewhat different trends within the same category. According to Circana, over the past 12 months, retail sales of fruits have grown by 11.2% in value and 6.4% in volume. Bananas remain the most consumed variety, accounting for 15.5% of fruit purchases, followed by avocados at 8%, apples at 7.9%, and oranges at 7.6%. Vegetable sales are growing at a slower pace, as they require more preparation and planning. Retail purchases of vegetables increased by 5.7% in value and just 1% in volume.

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