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SEKOYA® Field & Forum in Meterik, Netherlands July 16th
Leading blueberry breeder Sekoya organizes July 16th at the location its Dutch nursery Fall Creek® Driesvenplant B.V. in Meterik, near Venlo, an exclusive event to demonstrate its latest developments with mid and late chilled varieties. It is a selective event under invitation which will count with the participation of several retail buyers and category managers from Europe. Among them will be TESCO berry category manager as speaker as well. Sekoya major production partners from around the globe will also be attending or exhibiting, among them Core South Africa, Joy Wing Mau China.
Program:
10.30 – 10.45: Walk to the Demo Field
10.45 – 11.45: Tour of the Fall Creek® Demo Field guided by the R&D Team of Fal Creek nursery, to show the newest mid-high chill varieties like Sekoya Fiesta™ ‘FC13-113’ which has been developed, next to all existing and standard varieties.
12.00 – 12.15: ‘Welcome & Discovery of our New Category Display’ presentation by Hans Liekens, SEKOYA® Value Chain & Retail Manager
12.45 – 13.05: Update on SEKOYA® & European Market Analytics’
Mark David, SEKOYA® General Manager
13.05 – 13.30: ‘Local Production, Choice of Strategy, Quality & Alignment’
Guest Speaker: Sabina Wyant, Senior Technical Manager at Marks & Spencer
13.40 – 14.00: ‘Bringing True Health Benefits Closer to the Consumer’ presentation by guest speaker: Professor Aedín Cassidy, Chair in Nutrition & Preventive Medicine, Director for Interdisciplinary Research
14.00 – 14.15: ‘Update on LIVIE™ & Thank you!’:Anja Grueterich, SEKOYA® Marketing Specialist reserves a special surprise awaits the guests.
