Strong stone fruit season lifts Brazil’s year-end fruit trade

Brazil’s end-of-year fruit market is being driven largely by national production, with around 90% of fruits sold at wholesale markets in the Federal District sourced locally. Strong supply reflects sustained investment in agricultural research, climate-adapted varieties and production technology.

While imported cherries remain a premium seasonal item, most holiday demand is being met by Brazilian grapes, peaches, lychees and plums. Stone fruit production is expected to be particularly strong this season, especially in southern regions, with retailers forecasting a 10% increase in seasonal fruit consumption. December sales at wholesale stalls typically rise by up to 50% due to Christmas demand and favourable pricing on key fruits.

Despite strong availability, prices for premium and imported fruits remain higher. A survey by the Brazilian Association of Supermarkets (ABRAS) demonstrates specialty fruit prices up 6.7% year on year, while dried fruits rose 6.2%. Seasonal income boosts and festive consumption habits continue to make December the strongest month for the sector.

source: abrafrutas.org

photo: placestovisitbrazil.com