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European campaign for Italian grapes
Italy
Monday 05 September 2011
MD
Launched in Bari, the campaign will promote the grapes of Puglia in 17,000 sales outlets in Europe.
The campaign "l'Uva Italia va in Europa”has been launched in Bari by Conad and its European partners Coop Switzerland, Rewe and Colruyt.
Conad and members of the European sales network Coopernic: Coop Switzerland, Rewe (Germany), Colruyt (Belgium) will sell 260,000 hundredweight of Italian grapes. The campaign will take place in Italy and Germany, Switzerland and Belgium.
From 12 to 17 September, the grapes will be sold at 1.20 euros / kg in 3,000 Conad outlets and 17,000 stores internationally abroad. In Italy and Germany 100,000 hundredweight should be sold, in Switzerland 40,000 and in Belgium 20,000.
source : agi news, spesaduepuntozero
