Proexport Hortyfruta launch European campaign

The Associations Proexport and Hortyfruta will conduct a joint campaign to restore European consumer confidence for fruit and vegetables produced in the Region of Murcia and Andalusia.

The two associations represent two regions that account for 80% of Spanish exports to Europe. Communications, advertising and public relations will be included for the promotion in the UK, Germany and Austria.

The investment will come to 3 million euros with 50% of funding provided by the European Union and 30% by the Spanish government. The campaign will begin in January 2012.

source : europa press