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Blue Whale expects an increase in the volume of Candine® apples in the Spanish market
France
Tuesday 11 October 2022
FJ | Blue Whale Sas
Blue Whale has chosen Fruit Attraction to present the new brand image of the Candine® apple to professionals (Photo: blue whale).
The Candine® apple is the cross between the Fuji variety and the French Ariane variety. Blue Whale has chosen Fruit Attraction to present the new brand image of the Candine® apple to the professional public.
With the slogan 'Un mordisco a tus recuerdos'/'a bite of your memories' the new image claims a return to origins and to the natural. The Candine® apple combines guaranteed quality and a unique flavor with aromas of exotic fruits.
According to Marc Peyres, commercial director of Blue Whale®, the volume of Candine® apples exported to the Spanish market will increase, due to an increase in production volumes. Blue Whale® plans to increase from the 150 tonnes marketed last year to 400 tonnes for this current campaign.
In France, the production of Candine® apples reached 370 tonnes last season and the harvest forecast is 3,500 tonnes for the current season and 8,000 tonnes for the next season.
For more information about Blue Whale please email us.
source : blue whale
