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Fresh cut exporter plans new fruits for EU market
Brazil
Sunday 28 October 2007
Leading fresh cut producer and exporter Blue Skies is planning to launch a series of new product ranges, featuring fruit rarely seen in Europe, following the establishment of a new facility in Brazil.
Blue Skies chairman and founder Anthony Pile said that there were some 800 different types of fruit available in Brazil and the firm was hoping to export some near-unknown fresh cut produce to European markets.
"We are hoping to bring, by air freight, new fruits and new concepts to Europe that will further enliven the fresh cut market," he said.
"We've yet to explore all of the fruits available, but we're hoping to export one or two of them to Europe soon."
Although Mr Pile decline to name the fruits that would be featured, he revealed that fresh cut mangoes and pineapples was also being exported from the facility.
The plans follow the opening of a major new factory on 1 October in a deprived district of São Paolo, which is now employing some 200 people.
Mr Pile said the facility also had the advantage of receiving its raw materials fresh from harvest, which he claimed would give the fresh cut produce an "immediate advantage on quality".
Blue Skies currently supplies leading European retailers including Albert Heijn in the Netherlands and Monoprix in France, as well as markets in the UK, Germany, Italy and Switzerland.
Blue Skies chairman and founder Anthony Pile said that there were some 800 different types of fruit available in Brazil and the firm was hoping to export some near-unknown fresh cut produce to European markets.
"We are hoping to bring, by air freight, new fruits and new concepts to Europe that will further enliven the fresh cut market," he said.
"We've yet to explore all of the fruits available, but we're hoping to export one or two of them to Europe soon."
Although Mr Pile decline to name the fruits that would be featured, he revealed that fresh cut mangoes and pineapples was also being exported from the facility.
The plans follow the opening of a major new factory on 1 October in a deprived district of São Paolo, which is now employing some 200 people.
Mr Pile said the facility also had the advantage of receiving its raw materials fresh from harvest, which he claimed would give the fresh cut produce an "immediate advantage on quality".
Blue Skies currently supplies leading European retailers including Albert Heijn in the Netherlands and Monoprix in France, as well as markets in the UK, Germany, Italy and Switzerland.
