OSCAR, new logo and new slogan

France

Monday 09 February 2015

New visual identity for OSCAR kiwis who have chosen an understandable slogan everywhere : Be Kiwi , Be Happy!

Primland was discovered on Fruit Logistica the new look of its OSCAR® brand.

OSCAR® , recognized brand in over 30 countries for more than 35 years, has unveiled the Fruit Logistica 2015 its new visual identity and its new slogan.

New logo, new packaging , new color scheme (red), new slogan "Be Kiwi , Be Happy" ( Be Kiwi , be happy )