"Banano del Ecuador" the new brand for a better identification

 

 

"Banano del Ecuador", the brand for the entire sector, aims to help better identify products and thus allow better differentiation in international markets.

 

 

 

Ecuador produces about 7.5 million tons of bananas each year, supplying 29% of the world supply. The country is the world's largest exporter of bananas. Its main customers are Russia (21.4%), the United States (15.5%), Germany (12.3%), Italy (6.3%), Argentina (4, 1 per cent), Turkey (3.9 per cent), Belgium (3.3 per cent), China (3.2 per cent) and Japan (2.8 per cent).