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Fruit Attraction 2021, a hybrid event but a combined and enriched offer
Spain
Wednesday 14 April 2021
Hybrid 2021 edition but completed by the digital platform which will strengthen the possibilities of the face-to-face show (photos: ifema.es).
At the beginning of October in Madrid, the Fruit Attraction 2021 fair will be held, both face-to-face and online. Not 2 seperate events but a combined offer in which each element fullfils the other. Thus exhibitors have 3 possibilities to participate
Fruit Attraction 2021 will be held from October 5 to 7 in person in Madrid. Alongside the physical event, the Fruit Attraction LIVEConnect platform will bring together the community of fruit and vegetable professionals.
For Mr Raul Calleja, Director of Fruit Attraction, it is not a question of 2 seperate events, but of a combined offer, a hybrid of which each element fullfils the other. The Fruit Attraction LIVEConnect platform aims to strengthen the possibilities of the face-to-face show, in order to improve online connections without constraint of space or time. The online platform will be operational from May and accessible all year round.
For exhibitors, 3 possibilities to participate in this 2021 edition:
. register only for the face-to-face show,
. register for the show face-to-face with the online option,
. register only for the online fair.
The period for submitting applications is open until April 28th, the final deadline. Space allocation will be done in May. Refund of 100% of the sums in the event of cancellation of the event.
For the face-to-face show at the Madrid exhibition center, IFEMA has developed a whole protocol to guarantee a safe, reliable and comfortable working environment. The site will apply all the necessary safety measures: wearing a mask, capacity control, taking body temperature, widening the aisles, and specific monitoring of the air quality in the exhibition halls, among others.
