New plantations, new company image for the Argentinian F.G.F Trapani

Today in Fruit Logistica Berlin, The Trapani company is presnting his new brand image to fresh produce buyers: Brand new logo and company image focusing on "Excellence in citrus". The Argentinian group has much more to show. Their activities is much wider with activities in lemon oil, in cows breeding etc...

Did you know cows were eating lemon skins ? I personnaly didn't ...

As far as marketing is concerned, Trapani has organised its brands with a more precise segmentation depending of the countries and the different qualities. Brands names are: F.G.F Trapani, Sunny, Argentinian's Beauty, Natural Lemon of Argentina...

Next season for Argentinian lemons is starting in march untill beginning of september.

As Mr Ricardo D.Trapani, stated:

"we are expecting a good season, with good quantity and good quality.

Everything is doing well for the next season ! Last season, Trapany sold 21,880 tons in lemons.

We are expecting a growth of 10% in 2011."

For Trapani, main markets are Europe and Russia.

"Demand in Russia is getting bigger and bigger" underlines Ricardo Trapani.

F.G.F. Trapani in Fruit Logistica: Hall 25 Std C06