Live from PMA, 300 mango specialists joined the National Mango Board cocktail

Friday night in PMA Fresh Summit the National Mango Board was holding it's yearly get-together with 300+ specialists of mangoes. It was an occasion for American mango promotors to draw a statement on their promotional activities.

the National Mango board is focusing on promoting the fresh mango on a national level. Different actions are organised as marketing programs to consumers, food service and retailers with best practices guides.

Researchs programs Have been led by food specialists to reveal the nutrition aspects of fresh mangoes. These resources are then promoted on the National Mango Board website: http://mango.org

The Mango board is also leading the industry relation programs to increase the experience shares between growers, shippers, importers, brokers, wholesalers and retailers.

As Mr Manual Michel, Executive Director mentions: " National Mango Board has been created 8 years ago, in that period the different programs led have increased mangoes consumption by 50%."