Cosmic Crisp® sales jump 163% in the U.S

The Cosmic Crisp® apple opened the season with the highest sales gains among the top 40 selling apple varieties of the U.S. 

According to Nielsen sales data provided by Proprietary Variety Management (PVM), Cosmic Crisp® sales and volume are vaulting the variety into the top 10 best-selling varieties of the country for the first time.

The review spans the term from September 2022 through January 2023. During this lapse, Cosmic Crisp® national sales rose by 163% with volume jumping by 174%.  

According to Kathryn Grandy, Chief Marketing Officer of Proprietary Variety Management, the fact that Cosmic Crisp® has reached the top 10 best-selling varieties in just 3 years is an outstanding indicator of success and proves the increasing consumer demand for this variety.

She adds that while examining the Nielsen US supermarket data for the said period, they were seeing that the apple category decreased in volume by -3.3% with many of the popular varieties, such as Honeycrisp.  

PVM data shows that Cosmic Crisp® sales and volume remained strong in all regions of the country. In the West, Cosmic Crisp® positioned itself as the #8 best-selling variety. In the South, the sales at retail were #10, in the Midwest #11 and #14 in the Northeast. 

Grandy adds that such increase was achieved despite comparatively low promotional program in supermarket chains. 

According to the Nielsen data, about 33% of all retail sales within apple category are related to discounts. Only 25% of Cosmic Crisp® sales were associated to retail price promotions during this period. 

Grandy stresses that this season, Cosmic Crisp® production was up 28% and the quality in storage is excellent.

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