Lower prices and better quality expected for Thai durian

Thailand’s durian supply is set to increase by 20% this year, with an estimated 800,000 tons expected from the eastern provinces, according to the Thai Fresh Fruit Traders and Exporters Association. The harvest will begin in April, with staggered batches to prevent oversupply and maintain quality.

Consumers can expect lower prices and better-quality durians, says former association president Paiboon Wongchotesathit. To avoid last year’s issues with unripe fruit, farmers may delay harvesting to secure better prices.

Meanwhile, exporters are urging the government to address food safety concerns over the use of Basic Yellow 2 (BY2) dye, which risks export rejections in China. Association president Sanchai Puranachaikiri warns that failing to meet Chinese regulations could severely impact Thailand’s durian exports.

To diversify markets, traders are eyeing the Middle East and India, where durian demand is rising. Wongchotesathit also suggests educating Chinese consumers about premium durians' natural green color to counter misconceptions. Since online durian sales in China have struggled, selling durian portions rather than whole fruits may improve results.

source: bangkokpost.com

photo: kasikornresearch.com