Mahindra will expand its fruit activities

The giant Mahindra (cars, industry) will launch a brand of fruits.

The conglomerate Mahindra ($ 16.2 billion), which is the first Indian manufacturer of 4x4 vehicles, plans to expand its activities in the fruit sector. Already actor in the sector of ??table grapes and newcomer in banana sector, Mahindra wants to launch its own brand "Saboro".

The brand "Saboro" will be first launched in the city of Hyderabad. This city is the 2nd largest market of fruits and vegetables cunsumption in India. The strong presence of retail stores will be a test to measure the acceptance of a of premium fruit brand.

Then, the brand "Saboro" will be introduced in other Indian cities. In the next three years, Mahindra plans to provide 200 outlets in India and record a turnover of approximately U.S. $ 9.7 million.

Mahindra also plans to expand the brand in Europe, West Asia, Southeast Asia, and Russia, in the longer term.

source : economic times, indiainfoline, business standard