Fresh-Cut protagonist at Macfrut 2008

Macfrut 2008, the International Trade Fair on the fruit and vegetable sector, celebrating its 25th birthday this year and held in Cesena (Italy) from next 17th to19th April, is focused on the fresh-cut industry. This edition’s major innovation is the “Fresh-cut, ready-to-eat vegetables Pavillion”, developed together with the Fresh-cut Department of AIIPA (Italian Association of Food Products Industries). AIIPA has currently a membership of some 300 Italian producing companies, operating in the food industry: some of them are the leading firms for the fresh-cut, ready-to-eat products. Also showing at Macfrut 2008 will be the main innovations about this ever-developing industry, buoyant in Italy and across Europe as well, both in terms of demand and growing of companies involved. This year’s Fair will be about innovative products, new-technology, logistics: all introduced in a meeting organized by AIIPA, which will focus on the actual state of the art, potentials and future developments of the sector. Last but not least, another important point of Macfrut 2008 will be the highlight on the crucial link with hypermarkets and supermarkets: in fact, they could promote this industry’s growth even more, through effective investments especially in hi-tech solutions.