Americans go to supermarkets for fresh produce

The International Fresh Produce Association surveyed 754 U.S. consumers to understand how store selection criteria, in store experiences and family dynamics shape produce purchases, highlighting clear tactics to capture attention and boost sales. Even though produce drives store choice, shoppers juggle convenience, value perceptions, and family influence, creating friction and missed chances on every trip. Supermarkets made 58% of the sales or produce, mas merchandisers or hypermarkets other 20%, warehouse club 6%, online shopping 5%, others 8%.

Store selection drivers

According to the latest grocery survey the produce department ranking highest in choosing a store. Freshness of produce influences store choice for 78% of the interviewees, produce quality 76%, wide selection 67%, 53% if it carries locally grown produce, 39% when offering a variety of price points for produce and flowers.

Power of in-store merchandising

In store displays and promotions sway produce purchases more effectively than print ads, online banners or social media. It will be productive to invest in dynamic merchandising; sampling stations, digital shelf talkers and themed displays to drive impulse buys.

Balancing value for convenience

After produce prominence, perceptions of price fairness and ease of shopping rank as key store choice factors. The opportunity with it is to introduce value bundles, grab and go snack packs and quick prep kits positioned near checkout and grab and go aisles. For more information about latest retail trends with US produce, you can write here.