Macfrut 2016 marketing has started in China

The 2016 edition of the MACFRUT show was presented at the event "IFresh" held in Shanghai from November 19 to 21.

China confirmed its presence for the edition 2016. The organization that works to promote the Chinese presence in international events has continually increased Chinese participation in MACFRUT. There were 13 Chinese companies in the 2015 edition and major importers of the country will participate in the 2016 edition.

China is a major market, the world's largest producer of Fruits & Vegetables and a very large market for imported products."Currently the only Italian product that can be entered is the kiwi and China has become one of the first markets, if the procedures are carried out, this market can be opened to oranges. History is moving, and it is important that Italian companies are ready to play a leading role in this strategic market, "said Renzo Piraccini, President of Cesena Fiera, MACFRUT organizer.

source : macfrut