How Thai farmers are keeping durians world-famous

For over 30 years, Thai durians have won the hearts of international consumers — especially in China — thanks to their unique taste and consistent quality. But with rising competition from Vietnam, Indonesia, and the Philippines, staying on top of the global market has become increasingly difficult.

According to experts, Thai durians still hold a strong edge. Varieties like Monthong, Kan Yao, and Chanee are well-known for their rich flavor and reliable standards. In particular, durians harvested in Thailand’s eastern region during the dry season (April–May) are praised for their sweet, creamy texture and strong aroma.

What truly sets Thailand apart is the skill of its farmers. From watering schedules to harvest timing, they fine-tune every detail to match market preferences — creating durians that are not just large and good-looking, but smooth, sweet, and low in fiber.

Another important shift is the move from wholesale markets to online sales. More farmers are telling their product’s story and offering premium durians directly to customers. Buyers are often willing to pay more when they trust the quality and taste.

In today’s market, maintaining Thailand’s lead in durian exports depends on consistent quality, clear product identity, and branding that resonates with premium buyers. This edge is made possible by precise cultivation techniques and the deep-rooted expertise of Thai growers.

source: matichon.co.th

photo: guide.michelin.com