After losing ground to Peru, Chile’s blueberry sector bounces back

A few years ago, Chile’s blueberry industry saw its global dominance fade as other producers — especially Peru — entered the scene with high-performing varieties and stronger yields. The shift was quick, and Chile’s exports lost ground in both volume and market attention. But in 2025, the outlook is changing.

Recent data shows that Chile’s blueberry exports have grown by 5% this season, surpassing 90,000 tons. Though Peru continues to lead with a much larger share, Chile’s progress signals more than just a rebound — it reflects a shift in strategy.

Instead of relying on older varieties, the Chilean sector has gone through a deep renewal. Growers have introduced new, high-quality cultivars, modernized orchards, and refined their export focus to meet today’s global standards. Frozen blueberry exports have also helped stabilize prices and increase profitability, with mechanized harvest methods now more common across farms.

These efforts reflect a broader strategic response to changing market dynamics. Analysts have noted that Chile is no longer chasing volume but positioning itself around sustainability, quality, and added value. After years of turbulence, the country is regaining its reputation — with a more resilient and competitive industry ready to lead in new ways.

source: blueberriesconsulting.com

photo: producereport.com