Gruventa launches Mollar Roja
Spain
Friday 26 October 2012
MD
Gruventa presented Mollar Roja at Fruit Attraction. It is a beautiful red colour and is very attractive for the consumer.
Source: gruventa
Gruventa will present a new variety of pomegranate 'Mollar Roja' at Fruit Attraction.
Gruventa, an export company based in Lorquí (Murcia), has introduced a new variety of pomegranate. Mollar Roja, is characterized by a sweet flavor and a deep red colour that is very attractive to the consumer.
Mollar Roja
will be marketed by Gruventa under its own brand. Gruventa expects strong international demand for this new grenade, especially in the countries of Central Europe. Gruventa sells 20,000 tons of fruit and vegetables per year. Its range of 25 fruits and vegetables are exported to 33 countries.