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Rewe to invest heavily in Penny Market
Germany
Thursday 22 December 2011
MD
Rewe plans to invest € 150 million in renovations and repositioning of Penny Market.
Rewe Group will make a major investment in its Penny Market brand, with store remodeling and repositioning of the brand part of the program.
Rewe Group will invest €150 million in Penny Market next year and
plans to rehabilitate 800 outlets and close 150 sites that are deemed unprofitable.
In the spring, a major promotional campaign will accompany the release of the new brand logo.
In the spring, a major promotional campaign will accompany the release of the new brand logo.
source : wuv de
