Hofer modernisation prioritizes fresh produce

The modernisation of Hofer stores in Austria has now been successfully completed: the locations impress with an even more modern store design, but with the same high quality at the best price. One of the central points of the concept: to expand the range of fresh products and the variety of products. Customers now benefit from an improved shopping experience and an even wider selection of domestic products. Inside, the stores impress with many different highlights, including the centre of freshness: the Hofer marketplace.

Wide variety of vitamin-rich products

A wide variety of fruits and vegetables are lined up here, inviting customers to shop for vitamin-rich products. Selected items are even offered refrigerated for even more freshness. The wide range of fresh produce in the fruit and vegetable section comes from more than 1,500 regional partners, from whom Hofer sources the best products from regional value chains – for example, lettuce from eight federal states, or regionally different speciality items, such as Grazer Krauthäuptel cabbage, Tyrolean vegetables or Viennese market garden vegetables.

Modern design meets energy-efficient store technology

If customers go a little further, they will be greeted by the wonderful aroma of freshly baked goods. The popular Hofer bread and bakery section offers up to 40 varieties of crispy-fresh bread and rolls. They await customers in the bakbox, the majority of which are traditionally produced by regional bakers in Austria. The extensive range includes crusty white and speciality breads, crispy rolls, savoury snacks and delicious pastries. The vinotheque also impresses with its stylish design and fine selection of exquisite wines from around the world. During the modernisation, particular attention was paid to energy-efficient store technology. A wide range of sustainable measures are in place, like energy-saving led lighting and the use of special combined cooling and heating systems that use the waste heat from the commercial refrigeration system to heat the store. Combined they reduce the electricity consumption of the lighting by up to 50%.

Modern design, sustainable store technology at Hofer Vienna

After a three-month renovation, the store at Wangari-Maathai-Platz 4 in Vienna is a good example of customer offering of even more fresh products at the usual low Hofer prices. The store now offers more space and ensures a relaxed shopping experience, with a team of 20 dedicated employees. The bright, modern and friendly interior design also contributes to a pleasant atmosphere.

About Hofer

With around 540 stores and over 12,000 motivated employees, HOFER KG is one of Austria's most successful food retailers. The company, headquartered in Sattledt, guarantees excellent quality at affordable HOFER prices. The standard range includes around 3,000 everyday products, supplemented by weekly changing special offers. HOFER is actively committed to climate protection. HOFER S/E also includes ALDI SUISSE, ALDI Hungary, HOFER Slovenia and ALDI Italy.

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