Quick Commerce: A Growth Driver for Carrefour

Sara Subirón, Quick Commerce Manager at Carrefour Spain, noted during the 28th AECOC Congress that the Carrefour group accounts for 1% of Spain’s GDP. It has 53,000 employees, more than 200 hypermarkets, and 1,600 stores. It spends 9.7 billion euros on purchases from suppliers, of which €7.9 billion goes to local suppliers. Purchases of fruits and vegetables are made through the subsidiary Socomo in Valencia.

Carrefour Spain’s Q-commerce Ecosystem

The rapid delivery service operates within a 3-kilometer radius of each store. The group has over 500 Carrefour hypermarkets, Carrefour Express, Carrefour Market, and Carrefour City stores in Spain. According to Sara Subirón, Q-commerce fulfills four new shopping needs: it replaces restaurant delivery, satisfies a craving or social occasion, addresses an urgent need or a forgotten item, or simply serves as an express restocking option to complement monthly shopping, particularly for perishable goods. “Gen Z and Millennials are driving the instant shopping revolution, with 70% of shoppers under the age of 35,” reports Sara.

For more information on Q-commerce and Carrefour Spain, click here.