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The AvoTour 2026 has been launched
The World Avocado Organization (WAO) is officially launching its European summer campaign, “Make wellness joyful with avocados”
The 2026 avocado promotional campaign is the most ambitious ever launched among European consumers. This initiative also marks a key milestone in its integrated marketing strategy as part of its 10th-anniversary celebrations.
Across 5 countries
Rolled out throughout June and July, the campaign will reach consumers in Spain, Italy, Germany, the United Kingdom, and France through a comprehensive approach combining experiential events, media relations, social media, partnerships with influencers, collaborations with retailers, and billboard campaigns.
For more information on the campaign and WAO’s activities, click here.
