Chinese market discussed during the World Fresh Forum

Ifema today closed the cycle of virtual sessions of the World Fresh Forum of Fruit Attraction on the Chinese market, with the participation of the Spanish health authorities, the Ministry of Agriculture and Chinese importers. China has established itself in the last decade as one of the most dynamic and demanding markets in the consumption of fruits and vegetables. With a population of more than 1.4 billion inhabitants and a rapid urbanization process, the country has experienced a remarkable change in consumption patterns, driven by a growing middle class that demands fresh, healthy and high quality products. In 2024, Chinese imports of fruits and nuts exceeded €18.5 billion, with a volume of over 8 million tons. It reflects a clear dependence on international supply to meet its domestic demand.

Spain positions itself with premium products

In this context, Spain, as the European leader in fruit and vegetable exports, is in a privileged position to take advantage of this trend, offering products with high quality standards, food safety and an excellent international reputation. Citrus fruits are the first product that Spain started exporting, with protocol since November 2005. It was exported for a value of €7 million in 2024. Likewise, in March 2023, protocols were approved for Spain for persimmon, a fruit with great acceptance in China for its flavor and texture, and almonds, a product with strong growth in the country because of its link to healthy consumption and functional cuisine. Spain exported persimmon in 2024 for a value of $400 million, almonds for $1.81 million.

Cherries the great potential

China's total cherry imports amounted to $3.59 billion, 98% from Chile, with the USA, Argentina and New Zealand also supplying. Shandong is its main local producing area, with 50% of the total national production. Its early greenhouse production has increased. It also sells $83 million of dehydrated cherries. Spain signed in April 2025 the phytosanitary protocol for the export of Spanish cherries to China, after several years of negotiations.

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