+33 680 38 14 46
The new range Géant Vert will be produced in Spain
MD
The range of fresh produce sold in Europe under the brand name Géant Vert will come from three Spanish companies.
Unica Group, El Dulz & Agromark have sealed an alliance that will allow them to sell fruit and vegetables in Europe under the brand name Géant Vert. The three companies formed the company "UPFresh" for distribution in Spain, while the distribution for the United Kingdom will be made by "Produce World".
With a reputation in Spain of 86% and 96% in the United Kingdom, the brand Géant Vert is popular in Europe. The range will include courgettes, aubergines, tomatoes, lettuce, celery, radishes, cucumber and broccolis products in the regions of Murcia and Almeria.
The first destinations of the new range will be Spain, the United Kingdom and France. The objective is to reach 5% market share in Europe over the next 4 years.
source: interempresas, el almeria, abc
