A national communication plan to promote fruits and vegetables

In Italy, it was the proposal that emerged during the meeting / webinar organized by the association "Le Donne dell'Ortofrutta" with Minister Teresa Bellanova.

 

 

 

The proposal of the association, which has 100 members, is to implement a communication project to restore the role of the fruit and vegetable sector by valuing the work of women in this increasingly strategic sector for the economy Italian.

 

 

 

"We had a difficult time but we reacted strongly, like the whole sector. We all understood that fruit and vegetables are a vital sector for Italy. In fact, it is essential to eat well, using widely fresh and seasonal products, grown with respect for the environment and food safety."

 

 

 

"At this moment, we feel the urgency and the opportunity to join forces to invent a new way of communicating in the field of fruits and vegetables, with the ability to sensitize consumers to the values ​​of what we produce and to role of women in this sector" said President Alessandra Ravaioli.

 

 

 

The Minister concluded that a meeting was necessary with all the representatives of the productive world. As well as the launch of a campaign to attract new skills.