+33 680 38 14 46
The Ramadan pushing sales of food products
France
Thursday 26 July 2012
MD
The expenses of a family of practicing Muslims grows of 30% during the Ramadan due to more developed and more abundant meals.
Muslims practicing increases their food expenditures by 30% during the Muslim period. Solis, which is a French marketing firm, has led a large study in France.
The Ramadan which began on July 20th 2012 expects to generate € 350 million in revenue. The expenses of a family of practicing Muslims grows of 30% during the Ramadan, because families are cooking more. These expenses primarily relate to groceries, fresh produce, meats, beverage. Hypermarkets and supermarkets multiply special operations.
source : planet fr, lexpress, europe 1
