One single promotion group for Turkish products.
Turkey
Saturday 18 March 2017
MLK
The 15 promotion groups that have been working actively for 12 years to promote Turkish products around the world by attending fairs and organizing advertising campaigns, among others, will soon be a memory.
Different groups of products were represented: citrus fruits, olives and olive oils, ornamental flowers and plants, dried fruits, hazelnuts, legumes and vegetable oils, to mention only the food groups.
It will now be the Promotion Group for Turkey, which will bring together all sectors under the leadership of the Turkish Exporters Council. Its budget will continue to be financed by levies on the export price with different rates. But the modalities of operation are not yet well defined.
The activities of the promotion groups that are linked to a contract will continue until the end of the year but no budget is distributed any more to any of the groups.
Exporters from different sectors were satisfied with the results of this type of promotion and wondered how targeted promotion could be made from the National Council of Exporters.
Source : www.milliyet.com.tr