The Fruitylife international campaign achieves its objectives

Highly positive balance for the international campaign Fruitylife - "fruit and vegetables, healthy and safe".

Present in over 800 food outlets in Italy, France and Germany, the campaign draws a positive balance. From November 2012 to January 2013, the information campaign has reached nearly 3 million European consumers in shops and supermarkets, with displays, distribution of brochures and calendars to help consumers remember the natural seasonality of products.

Promoted and conducted by Alimos, and backed by the European Union and the Italian food and agriculture ministry, Fruitylife is a consumer-aimed information and education campaign on the wholesomeness and safety of fresh fruit and vegetable products in Italy, France and Germany. 

Source: Fruitylife