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BLUE WHALE markets its own production of Rockit ™ Made In France apples
France
Wednesday 31 January 2018
FJ | Blue Whale Sas
For the launch, a pop-up store (an ephemeral boutique) was installed at the Saint-Lazare station in Paris from January 15th to 24th, 2018.
BLUE WHALE invests in the Rockit ™ variety, which is both a varietal and a commercial innovation since it is the first apple sold in the snacking department.
Born in New Zealand from the natural selection by hybridization of PACIFIC and GALA apples, the Rockit ™ apple is a very small apple (5 to 6 centimeters in diameter and 80 to 90 grams) sold in tubes. Today it is grown in France thanks to 24 BLUE WHALE producers in the South West and Loire Valley regions.
BLUE WHALE organized a preview sale in Paris. In a few days hundreds of tubes have been sold. A healthy and easy-to-carry snack, ideal for busy travelers who care about their health. Since January 25, consumers can find the Rockit ™ apple made in France at various points of sale (Relay, Proxy ...) and in automatic distribution.
After producing 130 tonnes this season, BLUE WHALE producers aim for a 900-tonne harvest within 3 years.
source : blue whale
