Live from Fruit Logistica: The colors and flavors of KISSABEL® apples seduce
All countries
Tuesday 05 February 2019
FJ
Excellent results for commercial testing of red-fleshed apple. At first intrigued and amazed by the color, consumers are seduced by its exceptional taste.
The colors of KISSABEL® are amazing, but their flavors seduce. Big success for Kissabel® apples in Germany, the UK, Switzerland and Italy: the commercial tests for the 2018/2019 season gave very positive results for the flesh-colored apple, which varies from pink to intense red and put on the market by the partners of the international IFORED project.
The Kissabel® range currently includes 3 varieties: Red, with red flesh and skin; Orange, orange-skinned and pinkish red flesh; and yellow, with yellow skin and flesh slightly tinged with pink. Commercial production will begin in 2019 in France, Italy, Germany, the United Kingdom and Switzerland.
Many IFORED partners participate in FRUIT LOGISTICA. IFORED partners include: Alliance Mesfruits Gerfruit, Blue Whale (France); Green Yard, Worldwide Fruit (Great Britain); Fenaco (Switzerland); VOG, VI.P, Melinda, La Trentina, Rivoira (Italy); Nufri (Spain); Elbe-Obst, VEOS, Landgard, GMO, MaBo, WOG, VOG, ELO, MAL (Germany); Mono Azul (Argentina); Unifrutti (Chile); Dutoit (South Africa); Yummy Fruit Company (New Zealand), Montague (Australia); Next Big Thing (USA-Canada).